Esa Mäki, CEO:
“The net sales and operating profit of Apetit’s continuing operations clearly grew year-on-year. In the Oilseed Products business the result rose to profitable. The result of Food Solutions also improved year-on-year.
Net sales and sales volumes increased year-on-year in both businesses. In Food Solutions, sales volumes increased particularly in the Food service channel and exports. In the retail segment, volumes were slightly below than the high level seen in the comparison period. In the Oilseed Products business, market prices have levelled off from the highs seen last year.
Investments in product development make sure that Apetit’s product range keeps aligned with the needs of consumers. In March, we launched new snack products in the retail channel, consisting of delicious combinations of vegetables and cheese. We also expanded our range of oven and grill vegetables by introducing a new flavour. Taste and competitive pricing remain key factors in consumers’ purchasing decisions, and we are able to respond to these expectations in our product categories. We strengthen the Apetit brand and have added our Finnish Apetit rapeseed oil to our selection in the Food service channel.
Sales volumes increased year-on-year. The food service channel has continued its growth following the decline in sales caused by the COVID-19 pandemic. In the export, we have achieved strong growth in sales volumes thanks to our deliveries of peas. We have maintained our stable position among the preferred food choices of Finnish consumers. Cost inflation and the sharp increase in food prices reflect in consumer behaviour. Consumers are trying to decrease food waste and are opting for products in more affordable price categories.
We will increase our cultivation area for field vegetables in the upcoming growing season. The number of hectares used for the cultivation of field vegetables by our contract growers will increase particularly for peas, potatoes and carrots. Our contract growing volume for Finnish field vegetables during the upcoming harvest season will be well over 30 million kilograms, using the Responsible Farming method we have developed at Apetit.
Our Räpi experimental farm is continuing to develop cultivation methods. In accordance with our strategy, we will focus on promoting the cultivation of domestic pulses during the upcoming harvest season. In addition to peas, the Räpi farm grows chickpeas, among other crops, and the area under cultivation will again grow substantially when compared to the previous year. We were among the signatories to the Carbon Action cooperation network’s statement published in April with the aim of supporting sustainable cultivation methods and promoting regenerative agriculture. Promoting regenerative agriculture can produce benefits for waterways, the environment and farmers. The Räpi experimental farm will cultivate rapeseed in the upcoming harvest season.
During this spring, we have made highly visible efforts to promote domestic rapeseed cultivation. In our campaign, which is known as Kaikki kotiinpäin in Finnish, we have sought to remind audiences of the significance of rapeseed with regard to self-sufficiency, as well as their favourable characteristics in crop rotation. The concerns about the declining cultivation areas of domestic rapeseed are real: according to the 2023 cultivation area forecast* of the Finnish Cereal Committee VYR, the area under cultivation for spring rapeseed – which is the most popular oilseed plant in Finland – will decline substantially this season. We hope that farmers will include rapeseed in their cultivation plans. Apetit is a stable buyer of domestic oilseed plants and we want to significantly increase the number of Finnish oilseed products.
The new energy solution at the Säkylä frozen foods plant will be deployed during the summer. The energy solution is primarily based on renewable energy sources and heat recovery, and it represents an important step in reducing the climate impacts arising from our energy consumption.
During the first months of the year, we conducted a survey** on Finnish consumers’ habits and perceptions concerning frozen vegetables. The results indicate that we are on the right path in many respects. A majority of the respondents felt that frozen foods make it easier to include vegetables in their diet. According to the survey, frozen vegetables are perceived as a very sustainable choice. Frozen vegetables enable anyone to reduce food waste and increase the share of domestic vegetables on their plate all year round.”
*VYR: https://www.vyr.fi/fin/ajankohtaista/uutiset/2023/03/kylvoalaennuste-2023
** The survey sample consisted of 1,000 Finnish consumers between the ages of 18 and 75 who buy frozen vegetables at least a few times a year. Further information and more detailed results are available on Apetit’s website (in Finnish).
"Apetit Group’s operating result for the first quarter declined from the comparison period. The result of Food Solutions improved, but the operating result of Oilseed Products decreased from the strong result of the comparison period. In Food Solutions, both net sales and sales volumes were on a par with the comparison period. Retail sales increased slightly year-on-year. The result of Food Solutions was boosted by the harvest season production that continued until 2025 and was record-long. The weak performance of Oilseed Products was particularly attributable to anticipated expensive raw material items timed during the reporting period. The prolonged collective bargaining negotiations between the Finnish Food and Drink Industries' Federation and the Finnish Food Workers’ Union had a negative impact on Apetit’s operations during the first quarter. The ban on overtime and shift changes weakened Apetit’s delivery reliability in both businesses. The volatile global political and economic situation causes uncertainty for Apetit’s operations and reduces predictability. The effects may be reflected in the market prices of oilseed plants in particular. No short-term impact is expected due to frontloaded raw material purchases. Work on strategically important projects has continued as planned. The ERP system upgrade is progressing according to schedule. The new ERP system for Oilseed Products is scheduled to be deployed towards the end of the year. Work with rapeseed powder BlackGrain From Yellow Fields and Finnish pea protein also continues. In the autumn, we will launch a product based on textured plant protein (TVP) processed from BlackGrain in the Food service channel. The patty with BlackGrain TVP and pea protein has an excellent taste and texture – and it is a great example of the synergies between Apetit’s two businesses. The sowing season for field vegetables is expected to begin earlier than usual as fields are quickly becoming ready for sowing. During the coming harvest season, we will further increase the area used for contract farming of frozen peas. Harvesting and the from field to freezer chain ran smoothly in last year's record-large area. As a new crop, we will contract grow Finnish onions for the first time. There has been commendable willingness to grow onions. Onion is an important crop in our products: both Finnish onion cubes and the potato-onion mix are important products in the frozen vegetable and frozen potato product categories. The domestic spring rapeseed cultivation area is expected to increase by 37 per cent in the Finnish Cereal Committee VYR’s* planting intention survey. The milder and less snowy winter than usual was favourable for autumn oilseed crops in large parts of the country. There may be regional differences in the success of the wintering of autumn rapeseed, but little winter damage has been reported and autumn rapeseed in particular looks good. We will continue to invest in promoting Finnish agricultural research in both of our businesses. Diverse experimental activities of the RypsiRapsi forum and the VARPS project aimed at increasing the cultivation reliability and volume of rapeseed continued. Variety tests of autumn and spring oilseed plants will be further established in different parts of Finland, and cultivation method experiments will be continued, for example, with plant protection alternatives and new establishment methods. Among other things, the Räpi experimental farm is participating in a project to investigate the use of side streams from the food industry as soil improvement products or recycled fertilisers. Early this year, we launched new products that fit perfectly with the food trends. A new flavour was made available for the Crispy Chick patty, which has become a favourite in Apetit’s Kasvisjauhis vegan mince product range. The sales of Apetit’s plant-based patties and balls as well as the Kasvisjauhis Crispy Chick patty have developed steadily. Crispy Chick in particular has established a solid position in shop freezers: the sales of the Crispy Chick patty have been increasing for five years and more than doubled over that time. Other new products early in the year included a new flavour in the Uuni- ja grillikasvikset frozen vegetable mix and Finnish potato slices to complement Apetit’s product range of frozen potatoes. Apetit celebrated its 75th anniversary in March. Operations began as Länsi-Suomen Sokeritehdas in 1950. Today, Apetit is at the heart of food trends and nutrition recommendations: its range of plant based frozen vegetables and foods and vegetable oils is aligned with prevailing food trends, responsible eating and nutrition recommendations.” Esa Mäki, CEO
Esa Mäki, CEO: “The full-year operating result from Apetit’s continuing operations improved from the comparison year. Food Solutions achieved a clear improvement in profit performance and Oilseed Products was slightly behind the comparison year’s result. The profit improvement in Food Solutions reflects the systematic work to improve profitability. Product portfolio management and product group-specific sales development have contributed to this profit improvement. The success of from field to freezer chain and harvest season production strengthened the result of Food Solutions. One factor behind the decline of the operating result in Oilseed Products was the decrease of market prices. The Group’s full-year net sales decreased clearly from the comparison year due to the decline in oilseed product market prices. In Food Solutions, net sales grew slightly from the comparison period. In both businesses, sales volumes declined mainly due to normal yearly fluctuations. Food Solutions performed more strongly than expected in the fourth quarter. Also Apetit’s operating result in the final quarter of the year improved from the comparison period. During the year under review, we promoted several strategically significant projects. The update of the Group’s ERP system progressed on schedule; deployment of the system in Food Solutions was carried out at the turn of September and October 2024. The project continues towards deployment of the ERP system in Oilseed Products during the second half of 2025. Deployment in Food Solutions was carried out successfully thanks to competent personnel and good planning. The bottling line at the Kantvik vegetable oil milling plant became operational as planned. With the new line, we are taking the supply chain of vegetable oils firmly into our own hands. In addition, the bottling line makes it possible to develop products with a higher degree of processing. The bottling line investment was realised as budgeted, amounting to approximately EUR 4.5 million. Thanks to the new bottling line, we have been able to reduce the amount of plastic we use in vegetable oil bottles by 41 per cent on average. One of Apetit’s strategic focus areas is More domestic plant proteins. We have taken steps in the commercialisation of our BlackGrain rapeseed powder. Development work has focused on improving the production process. We have started analysing different options for the production of BlackGrain plant protein. The analysis assesses potential partnerships and the organisation of production either through making an investment in the Kantvik vegetable oil milling plant or with purchased services. The analysis is expected to be completed in late 2025. The Finnish pea protein project is continuing as planned. In 2024, we conducted small-scale testing with Finnish raw materials to produce pea protein. Work carried out in the project has focused on trial runs and technology comparison to consolidate the competitive advantage. Increasing food exports and strengthening our position in Sweden is also one of our strategic focus areas. In order to achieve this goal, we established our own sales organisation in Sweden at the beginning of 2024. The strengthening of Apetit’s position in Sweden progressed. Besides retail, we have now expanded to Food service sector. We are pleased with the Finnish harvest season for both businesses. The frozen pea harvest from a record-large contract farming area was largely in line with expectations and the field-to-factory process ran smoothly. The root vegetable growing season was long, thanks to the warm autumn, and the quality and quantity of the harvest were mainly in line with the targets. According to the Natural Resources Institute Finland’s harvest forecasts, the total Finnish rapeseed harvest increased by more than a fifth. With regard to oilseed plants, things are developing in the right direction and we at Apetit are working to increase the cultivation of domestic oilseed plants. In both of our businesses, we want to use as much domestic raw materials as possible. Increasing the cultivation area of frozen peas and domestic oilseed plants is one of our strategic focus areas. The price increase of food stopped in 2024, but the higher price level is still reflected in consumer purchasing behavior. The new national nutritional recommendations published in the autumn recommend a varied diet with plenty of vegetables and adequate use of vegetable oils. Apetit focuses on domestic and plant-based raw materials as well as products that promote well-being and sustainable consumption. The cornerstones of Apetit’s product selection are relatively affordable and in many respects meet the requirements of consumers today: they are a responsible choice that supports people’s well-being and suit their budget in daily life. We expect demand to remain high in Apetit’s various product categories. At the beginning of the strategy period 2023–2025, we set the following financial objectives: operating result (EBIT) of more than EUR 9 million and return on capital employed (ROCE) of more than 8 per cent. By the end of 2024, we achieved the financial objectives set for the period. We will continue to develop Apetit in line with our vision: Growing and profitable market leader in plant-based products. I would like to take this opportunity to warmly thank all Apetit employees for the year 2024 and the owners, customers, contract growers and other partners for their cooperation.”
Esa Mäki, CEO: “Apetit’s operating result in the third quarter improved from the comparison period. In Food Solutions, operating result grew clearly year-on-year and the result of Oilseed Products was at the same level as last year. One of the factors behind the improvement in Food Solutions was the normal seasonal fluctuation between quarters. The Group’s net sales increased slightly from the comparison period. In Food Solutions, net sales grew especially in retail trade. Also in the Food service sector, development continued to be strong. In Oilseed Products, net sales were on a par with the comparison period. Apetit Group’s operating result in January–September improved from the comparison year and both businesses are ahead of the result for the comparison period. We continue to maintain our profit guidance, according to which the Group’s operating profit is estimated to be at the same level as in the comparison period. In the strategically important ERP project, the production implementation for Food Solutions was carried out successfully as planned. The critical production and order-delivery system functions were successfully deployed at the turn of September and October. Important support systems also came into use at the same time. The ERP project will continue according to the planned schedule until the second half of 2025, proceeding to the production implementation phase in Oilseed Products. The bottling line at the Kantvik vegetable oil milling plant has become operational as planned. The line will be up and running at full capacity in late 2024. The first new Apetit Kotimainen Rapeseed Oil bottles have been produced on the line, and they will gradually be rolled out to retail stores during the rest of the year. The bottling line enables a production method that significantly reduces the amount of plastic as well as logistic load associated with empty bottles. From now on, our plastic use will decrease on average by 41 per cent, taking into account all three sizes of Apetit’s rapeseed oil plastic bottles. The bottles receive their final shape only when they are on the bottling line, which significantly reduces the space required at all stages of the logistics chain. In addition to the new shape, all bottles have a new look and feel and are now part of the Apetit Kotimainen product family. The commercialization of BlackGrain rapeseed powder is progressing. Over the past year, work with BlackGrain has focused on developing the production process and starting production on a commercial scale. In addition to developing the production process, we have, for example, invested in developing the product's various use cases, both internally at Apetit and together with customers. The harvest season for field vegetables has progressed well. For domestic frozen peas, the harvest season was successful as a whole. We processed more frozen peas than in previous years and the field-to-factory process ran smoothly. For root vegetables, the situation looks good – the long, warm autumn contributed to their growth. Harvest-time production has proceeded as planned. The success of the harvest season will be ultimately determined by the harvest conditions in late autumn and preservation of processability until freezing. According to the harvest estimate of the Natural Resources Institute Finland*, the domestic turnip rape and rapeseed harvest is expected to increase by more than 40 per cent from last year, to 58 thousand tonnes. If the estimate is realised, the harvest would reach its highest level since 2018. The direction is good, but we hope that the turnip rape and rapeseed cultivation area and harvest volumes will continue to increase. The current level is not enough to cover Apetit’s targeted annual quantity of domestic raw materials. The sustainable cultivation level of domestic oilseed plants is also important for the security of supply. In the autumn, we launched new products into retail stores. In addition to the new rapeseed oil packaging, we are introducing a new Kotimainen Wok Vegetables mix, spicy Falafel Harissa balls and a hot Nduja Pepperoni pizza. We are also renewing our frozen soup selection, introducing a tomato and lentil soup that is perfectly suited to the new nutritional recommendations. Product development and the continuous renewal of the product selection play an important role in commercial success, alongside classic products.” *Natural Resources Institute Finland, harvest estimate 16.9.2024