Apetit to strengthen its position in the Swedish Food service channel

Apetit to strengthen its position in the Swedish Food service channel

Apetit Plc, press release on 18.11.2020 at 9.00 a.m.

Apetit has entered into an agreement to sell its products in Sweden with HKScan. HKScan acts as a distributor of Apetit's professional kitchen products to the Swedish Food service channel. The cooperation will start on February 1, 2021.

“One of Apetit's strategic priorities is to strengthen the Swedish market in food exports. So far, we have made systematic progress in retail, and this approach in turn supports our goals in the Food service channel. All in all, this is a great opportunity for us,” says Apetit’s CEO Esa Mäki.

HKScan has a strong foothold in the Swedish Food service market as well as an existing sales organization and relationships with local customers in both the public and private sectors.

“Apetit's products strengthen our sales portfolio in Sweden, increasing our role in the plant-based products market in Food service channel. Cooperation with Apetit promotes HKScan's strategic target to growth into a versatile food company,” says HKScan’s CEO Tero Hemmilä.

Plant-based value-added products a growing market

Sales of Apetit products to the Swedish Food service channel will start with six value-added products, vegetable-based patties and balls. The products are sold under the Apetit brand and are primarily targeted at the public sector.

“Plant-based value-added products are a growing market in this target group. We have pre-tested our products in Swedish school meals and they have been very well received. The frozen food market in Sweden is considerably larger than in Finland, so we see a clear and important potential to us,” says Mäki.

Demand in the Food service channel supports sales also in retail, when the products first become familiar, for example in schools. Last spring, eight products sold under the Apetit brand were listed in the selections of ICA, Sweden's largest retail chain. During the autumn, ICA's range expanded further with six new Apetit products.

Apetit Plc

For further information, please contact:

Sanna Väisänen, Director, Corporate Communications and Sustainability, tel. +358 10 402 4041

Apetit is a food industry company firmly rooted in Finnish primary production. Our operations are based on a unique value chain: we create well-being with vegetables by offering healthy and tasty food solutions that make daily life easier. We also produce high-quality vegetable oils and rapeseed expellers for feeding stuff, and trade grain on the international markets. Apetit Plc's shares are listed on Nasdaq Helsinki. In 2019, Apetit Group's net sales were EUR 313 million. Read more at apetit.fi.

Related articles