Apetit targets an operating profit of over EUR 10 million and a ROCE of over 7 per cent
The main theme of Apetit Plc’s strategy for 2026–2028 is A Season of Growth. Growth will be pursued particularly from frozen peas, the Swedish market, and BlackGrain from Yellow Fields® rapeseed powder.
The grower’s trusted partner
We invest in cooperation with growers and primary production as the cornerstone of our business. We work in strong cooperation with growers in both of our business areas in all our operating countries.
Unified plant-based food company
We utilize shared resources and interfaces and promote Group cohesion. We strengthen synergies and shared processes between business areas and countries of operation.
A good place to work
We take care of our well-being, motivated, and skilled employees and their availability. We promote and maintain a culture of continuous improvement and operational development through employee training and learning at work.
Strong growth in Sweden
We strengthen our position in Sweden in both frozen peas and other products.
Commercial breakthrough for BlackGrain
We invest significantly in BlackGrain. We expand the BlackGrain product range and increase sales in different product categories.
Growth from pulses
We bring new pulse products to the market. We explore cultivation and export opportunities for broad beans. We invest in plant protein products and promote the use of domestic plant proteins.
Increasing volumes of rapeseed oils
We invest in the production capacity of oilseed products and increase the added value of products.
Ensuring profitability
We further strengthen the position and profitability of our core business products. We strengthen a valued and trusted brand.
Competitive advantage from frozen peas
We strengthen the export of northern frozen peas. We optimize the potential of increased frozen pea volume.
Innovator of plant-based food solutions
We respond to eating megatrends and support eating in accordance with nutritional recommendations and sustainable practices. We promote the frozen food category by diversifying the product range.
Climate and nature
We promote our climate work in accordance with SBTi emission reduction targets throughout the value chain. We strengthen research and experimental activities considering adaptation to climate change. We promote water responsibility in primary production. We verify and reduce our impacts on biodiversity and nature loss.
People in the value chain
We strengthen the management of our value chain to ensure social responsibility. We promote a safe working environment with the goal of zero workplace accidents.
Traceable food chain
We strengthen the responsibility and verifiability of the food chain by promoting traceability and investing in modern information systems.
Sustainable food choices
We offer consumers and customers sustainable food choices. We promote the cultivation and research of domestic pulses and oilseeds. We use and develop domestic plant proteins in diverse ways.
EBIT > EUR 10.0 million (2024: EUR 9.3 million)
ROCE > 7.0% (2024: 8.3%)
Vision: Plant-based growth. Pioneer and market leader.
Mission: Good food for everyone. Locally.
Dividend policy
The Board of Directors of Apetit Plc aims to ensure that the company’s shares provide shareholders with a good return on investment and retain their value. The company aims to distribute 40-60 per cent of the profit for the financial year in dividends.