Sustainable packaging solutions

SUSTAINABLE AND APPROPRIATE PACKAGING SOLUTIONS — APETIT AIMS TO REDUCE THE THICKNESS OF PLASTIC PACKAGING BY 15 PER CENT

Apetit has highlighted sustainable packaging solutions as one of the company’s material aspects of corporate responsibility in its corporate responsibility programme. The targets related to the development of packaging solutions specified in the corporate responsibility programme are as follows:

  • reducing the thickness of packaging plastic by 15 per cent by 2021
  • increasing the recyclability of packaging and clearly labelling packaging with recycling symbols and instructions to help consumers recycle the packaging correctly
  • where possible, favouring materials produced from renewable resources when making choices regarding packaging materials

The target of reducing the thickness of packaging plastic concerns the plastic retail packaging of Apetit products. Achieving the target would reduce the use of packaging materials by approximately 25,000 kg annually. If spread out, this amount of plastic would cover approximately 53 football fields.

New Apetit organic vegetable mixes in packaging produced from renewable raw materials

Apetit’s new frozen organic vegetable mixes are sold in packages made from the sugarcane-based Green PE material. The entire product family of Apetit organic vegetable mixes will be packaged in Green PE packaging in the future.

Green PE is an environmentally friendly packaging material that has all of the beneficial characteristics of traditional plastic. Green PE is manufactured from renewable plant-based raw materials. It is 100% recyclable in accordance with the recycling guidelines for normal plastic packaging. The use of the plant-based Green PE materials is part of Apetit’s renewal of packaging solutions. In the adoption of eco-friendly packaging, attention is paid to the packaging material, amount of material used and recyclability of the material.